Do Well. Do Good.®
(2018)
Client
Aspiration
Service
Branding, Product Design
Vertical
Banking & Finance
A debit card and checking account with built-in perks and features for the conscious consumer is the core product from eco-friendly fintech leader Aspiration.
Credits
Jess Brown, VP Design
Arlene Waclawek, Art Director
Jess Brown, VP Design
Arlene Waclawek, Art Director
Aspiration’s flagship banking product is the embodiment of their “do well, do good” philosophy; the idea that an individual’s financial wellbeing should go hand-in-hand with supporting their community and natural environments.
Operating as a true outlier in the financial industry, Aspiration’s Do Well. Do Good.® debit card needed to stand out too. They were making a bold statement with their philosophy and wanted to communicate that message as emphatically as possible.
Operating as a true outlier in the financial industry, Aspiration’s Do Well. Do Good.® debit card needed to stand out too. They were making a bold statement with their philosophy and wanted to communicate that message as emphatically as possible.
The theme of connectivity between ethics and economics is displayed through lively colors, shapes, lines, and motion, charging the brand with a sense of purpose and possibility.
The debit card packaging is the primary tactile touchpoint of the Aspiration brand, so developing a distinctive experience was pinnacle in generating excitement and creating a warm welcome for new customers.
