Altruist

(2025)

Client

Altruist

Service

Web Design, Interaction

Vertical

Banking & Finance

Open black laptop on a wooden slatted surface displaying a website with pink and red flowers and text reading 'Stronger relationships. Better outcomes.'

Altruist is a modern custodian platform built to help independent advisors grow, operate, and scale their businesses.

Credits
Jack Lagomarsino, Copwriting
COLLINS, Creative Direction

At Altruist, I led in-house visual and interaction design efforts across a large-scale web rebrand. The foundational brand framework was developed in partnership with an external brand agency, and my role focused on translating that system into production-ready UI—mapping it to Altruist’s existing information architecture, reskinning and rebuilding dozens of legacy pages, and evolving interaction and motion patterns to support real-world use.

Website landing page with headline 'Less trading. More growing.' promoting outsourced portfolio research, followed by a section titled 'Smart features for every strategy' highlighting asset manager outsourcing, after-tax return improvements, and customizable investment strategies with related images and descriptions.

Smartphone screen showing a resources page for RIAs with a photo of a man sitting on a red chair in a room filled with books and plants.

The web rebrand established a more modern, flexible, and expressive visual foundation for Altruist’s digital presence—supporting ongoing iteration across marketing and platform surfaces.

Going beyond surface branding, the work focused on embedding brand expression into functional UI—through typography choices, spacing, color application, and interaction details that reinforce trust and professionalism.

Webinar card with title 'Cash Management 101' and a button labeled 'Watch the replay' on a blue background, next to an illustration of two train tracks diverging in a field.

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