Ice Barrel®
(2024)
Client
Ice Barrel
Service
Branding, Illustration
Vertical
Consumer Products
Ice Barrel is a cold-therapy and wellness brand helping athletes and everyday users build consistent recovery rituals through thoughtfully designed products and experiences.
Credits
Jess Brown, Director of Product
Cody Mclean, Creative Director
Olivia O'Brien, Marketing Manager
Shelby Vogel, Project Manager
Jess Brown, Director of Product
Cody Mclean, Creative Director
Olivia O'Brien, Marketing Manager
Shelby Vogel, Project Manager
As an in-house designer at Ice Barrel, my work spanned a wide range of brand and marketing surfaces—email, social, web, print, campaigns, illustration, and motion. I helped support a rapidly growing consumer brand in a highly competitive space by building a flexible visual language that could scale across channels while maintaining clarity, consistency, and energy.
Alongside day-to-day execution, I helped develop practical design systems, templates, and brand resources that enabled the team to move faster and operate more efficiently. Much of the work centered on translating technical product and wellness concepts into accessible, visually engaging stories that resonated with both new and existing audiences.
Alongside day-to-day execution, I helped develop practical design systems, templates, and brand resources that enabled the team to move faster and operate more efficiently. Much of the work centered on translating technical product and wellness concepts into accessible, visually engaging stories that resonated with both new and existing audiences.
Ice Barrel’s visual system balances bold, expressive storytelling with practical clarity—allowing the brand to flex across static, motion, print, and illustration without losing cohesion.
Design played a measurable role in growth and engagement, helping drive $1.8M in year-to-date revenue through the email channel and contributing to a 90% increase in click-through rates across automated email flows.
