Clean Rich®

Art Direction, Print & Packaging
Banking & Finance
A drone view of a Los Angeles billboard featuring the Clean Rich campaign branding for Aspiration.
A full-scale brand awareness campaign for Aspiration spanning the Austin, Los Angeles, New York, and San Francisco markets.
Aaron Milus, Motion
Katharina Holler, Production Art
Entering the 2020's, Aspiration had successfully come to prominence within the fintech space, garnering attention and praise for their high-yield checking accounts and environmentally-forward business practices. However, they had only yet managed to reach hardcore environmental advocates and early adopters within the financial optimizing audience.

With this in mind, the goal for the campaign was to capture the attention of new and broader audiences as well as introducing the narrative of Aspiration’s financially-favorable and eco-friendly brand.
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