Clean Rich®
(2021)
Client
Aspiration
Service
Art Direction, Print & Packaging
Vertical
Banking & Finance
A full-scale brand awareness campaign for Aspiration spanning the Austin, Los Angeles, New York, and San Francisco markets.
Credits
Aaron Milus, Motion
Katharina Holler, Production Art
Aaron Milus, Motion
Katharina Holler, Production Art
Entering the 2020's, Aspiration had successfully come to prominence within the fintech space, garnering attention and praise for their high-yield checking accounts and environmentally-forward business practices. However, they had only yet managed to reach hardcore environmental advocates and early adopters within the financial optimizing audience.
With this in mind, the goal for the campaign was to capture the attention of new and broader audiences as well as introducing the narrative of Aspiration’s financially-favorable and eco-friendly brand.
With this in mind, the goal for the campaign was to capture the attention of new and broader audiences as well as introducing the narrative of Aspiration’s financially-favorable and eco-friendly brand.
Clean Rich® is a mantra for the new generation of wealth builders—the declaration that every person can align their money with the environmental and social causes that they believe in.
A diverse range of relevant media placements created an immersive experience that elevated the brand’s presence from an upstart fintech company, to a platform for a global financial movement.
