Opul®
(2023)
Client
Revance Therapeutics
Service
User Experience, Web Design
Vertical
Technology
Built exclusively for aesthetic practices, Opul® is the first-of-its-kind Relational Commerce platform helping to transform client relationships with seamless payment and loyalty solutions.
Credits
Jess Brown, Director of Product
Shannon Hester, Art Director
Anna Steininger, Copywriter
Jess Brown, Director of Product
Shannon Hester, Art Director
Anna Steininger, Copywriter
After acquiring Opul® (previously HintMD), Revance was looking to revolutionize the payment and loyalty platform by carving a new niche in the fintech space: Relational Commerce. At the core of this shift was Opul’s focus on people—helping to build and strengthen relationships between aesthetic practices and their clients through integrated payment processing and built-in client loyalty features.
The foundation of this brand evolution was rooted in the B2B web experience; a digital hub that would serve as the cornerstone for establishing the brand’s presence while also functioning as a comprehensive resource center for aesthetic practices to explore and inquire about Opul’s groundbreaking new SaaS platform.
The foundation of this brand evolution was rooted in the B2B web experience; a digital hub that would serve as the cornerstone for establishing the brand’s presence while also functioning as a comprehensive resource center for aesthetic practices to explore and inquire about Opul’s groundbreaking new SaaS platform.
Opul® distinguishes itself from competitors through elevated photography and contemporary design, contrasting with others in the industry whose brands have a less refined aesthetic or tech-like sterility.
We were able to humanize Opul’s platform through the use of visual narratives across the online experience which led to a 45% increase in site engagement and helped us to capture demo requests from 7.9% of site visitors.
