Revance Therapeutics
Web Design, Branding
An ambient photograph of an iPhone displaying a section of the Opul website.
Built exclusively for aesthetic practices, Opul® is the first-of-its-kind Relational Commerce platform helping to transform client relationships with seamless payment and loyalty solutions.
Jess Brown, Director of Product
Shannon Hester, Art Director
Anna Steininger, Copywriter
After acquiring Opul® (previously HintMD), Revance was looking to revolutionize the payment and loyalty platform by carving a new niche in the fintech space: Relational Commerce. At the core of this shift was Opul’s focus on people—helping to build and strengthen relationships between aesthetic practices and their clients through integrated payment processing and built-in client loyalty features.

The foundation of this brand evolution was rooted in the B2B web experience; a digital hub that would serve as the cornerstone for establishing the brand’s presence while also functioning as a comprehensive resource center for aesthetic practices to explore and inquire about Opul’s groundbreaking new SaaS platform.
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