Daxxify®
(2024)
Client
Revance Therapeutics
Service
User Experience, Web Design
Vertical
Fashion & Beauty
Named one of the Best Inventions of 2023 by Time magazine, Daxxify® is an FDA-approved injectable used for both aesthetic and therapeutic applications.
Credits
Jess Brown, Director of Product
Shannon Hester, Art Director
Jess Brown, Director of Product
Shannon Hester, Art Director
The facial injections market hadn’t seen innovation in decades, with Botox long holding the top spot for both product performance and brand relevance. Revance Therapeutics, a trailblazer in the biotech space, was intent on disrupting the industry with its groundbreaking new product, Daxxify®.
However, taking over the market share would invariably require building strong consumer faith. So in order to earn that trust, our team worked to boost Daxxify’s consumer brand equity and engagement by creating an immersive online experience that showcased the results of their extensive treatment studies.
Additionally, while working in parallel on the results experience, we created and deployed an integrated web design system that would help the brand to efficiently drive growth and brand recognition through future consumer web experiences.
However, taking over the market share would invariably require building strong consumer faith. So in order to earn that trust, our team worked to boost Daxxify’s consumer brand equity and engagement by creating an immersive online experience that showcased the results of their extensive treatment studies.
Additionally, while working in parallel on the results experience, we created and deployed an integrated web design system that would help the brand to efficiently drive growth and brand recognition through future consumer web experiences.
Full scale photography paired with minimal, yet intuitive, user controls formed a comprehensive experience for those curious about the efficacy of this market newcomer.
Leveraging a library of consistent style definitions and reusable component variables allowed Daxxify® to unify their brand presence and build trust with new and prospective customers.
