Please AI

(2026)
Client
Please Platforms
Service
Branding, Product Design
Vertical
Consumer AI
Hand holding smartphone displaying Please app with task lists and colorful icons on a gradient background.
Please AI is a consumer planning app that uses AI to help people organize, decide, and act with less friction.
Credits
Brandee Busch, Brand Design
As an early-stage AI consumer product, Please required a cohesive visual system that could scale across brand, marketing, and in-app experiences. My role focused on establishing a clear, expressive brand foundation and carrying it through launch and core product moments, balancing speed, clarity, and craft in a fast-moving environment.
Row of six black abstract icons on a light background, including a stylized face, sparkle, lightning bolt, hand, fire, and paper airplane.
I led the evolution of Please AI’s visual identity, defining logo usage, typography, color, and iconography to create a system that felt confident, human, and adaptable across touchpoints.
Four app icons in a horizontal row featuring a colorful gradient icon with a white curved line, Safari browser compass icon, green message bubble icon, and red music note icon.
Large version of the Please AI logotype, shown contrasted against the original reference font.
Text logo reading 'Please.ai' in black font on a light grey background.A UI extraction from the Please AI app featuring several plan tiles, each with a title for a different personal plan, like: "Learn Japanese".
Within the app, brand decisions were tightly integrated with our UX strategy, shaping hierarchy, interaction patterns, and motion to support user confidence across planning flows.
Mobile app screen showing plans to visit Mozart's Birthplace and Austrian restaurant Bärenwirt with food images and options to add to plan, get human help, and send to group.
Mobile screen showing Please Plus subscription plan with features comparison between Free and Plus, highlighting unlimited AI messages and plans in Plus.
Mobile app screen titled Please with options to import an Apple Note or create a Please Note, displayed on a white background.
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© 2026